RP3 Agency
RP3 Agency
7316 Wisconsin Ave Suite 450
Bethesda, MD 20814
7316 Wisconsin Ave Suite 450
Bethesda, MD 20814
Categories: Advertising, Advertising Agencies & Counselors, Marketing, Marketing Programs & Services
RP3. A hybrid agency with brand-building capabilities in traditional and digital marketing
RP3 Agency is led by President Beth Johnson, Consumer Engagement Director Scott Gold and Creative Director Jim Lansbury. The 3 joined forces five years ago to form the management team of Rosenthal Partners.
From the outset, they recognized that the ever-changing media landscape and increasing pressure on marketing departments to justify every dollar required a smarter, faster, more ingenious brand of agency. So they started building one.
Having worked at successful “full-service” agencies in places like NY and LA, we know the value of the client-agency partnership and live that out today. But we also know that the infrastructure and overhead involved often get in the way of doing what’s best for the particular client or situation. No wonder that model is broken.
Meanwhile, the new breed of so-called digital agencies have a passion for whatever’s the latest and greatest online, but don’t necessarily see (or care) how these new tools fit with the old to tell a cohesive brand story. Nor do they bring enough strategic thinking to prevail in today’s marketplace.
The solution? RP3. A hybrid agency, if you will. One with the experience and brand-building capabilities of a traditional agency, plus the new media smarts of a digital agency. All in one agile package that helps brands resonate with today’s empowered consumer by pulling people in with powerful ideas, energizing them through every interaction, and inspiring them to make the brand “their own” and spread the attraction to others.
Keywords: advertising, branding, social media, websites, digital, results, ROI, effective, media, content, Brand Architecture Brand Strategy, Market Research, Consumer Segmentation, Message Development, Digital Marketing, B2B & B2C Advertising, Media Planning and Buying, DM and Relationship Marketing, Viral and Guerilla Marketing, Social Influence, Broadcast, Print and Digital Production, Content Development
RP3 Agency is led by President Beth Johnson, Consumer Engagement Director Scott Gold and Creative Director Jim Lansbury. The 3 joined forces five years ago to form the management team of Rosenthal Partners.
From the outset, they recognized that the ever-changing media landscape and increasing pressure on marketing departments to justify every dollar required a smarter, faster, more ingenious brand of agency. So they started building one.
Having worked at successful “full-service” agencies in places like NY and LA, we know the value of the client-agency partnership and live that out today. But we also know that the infrastructure and overhead involved often get in the way of doing what’s best for the particular client or situation. No wonder that model is broken.
Meanwhile, the new breed of so-called digital agencies have a passion for whatever’s the latest and greatest online, but don’t necessarily see (or care) how these new tools fit with the old to tell a cohesive brand story. Nor do they bring enough strategic thinking to prevail in today’s marketplace.
The solution? RP3. A hybrid agency, if you will. One with the experience and brand-building capabilities of a traditional agency, plus the new media smarts of a digital agency. All in one agile package that helps brands resonate with today’s empowered consumer by pulling people in with powerful ideas, energizing them through every interaction, and inspiring them to make the brand “their own” and spread the attraction to others.
Keywords: advertising, branding, social media, websites, digital, results, ROI, effective, media, content, Brand Architecture Brand Strategy, Market Research, Consumer Segmentation, Message Development, Digital Marketing, B2B & B2C Advertising, Media Planning and Buying, DM and Relationship Marketing, Viral and Guerilla Marketing, Social Influence, Broadcast, Print and Digital Production, Content Development
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